What is the best printing paper for point of sale marketing?

When assessing the best printing paper for point of sale marketing, it’s important to first consider that the quality of the image is based upon the printer and ink too. So, it’s key to find a good quality paper that’s also compatible with good quality printers. The PaperTyger range of premium durable printing papers provides performance on most desktop and flatbed printers, including both toner and digital devices. Our paper is also qualified by major OEMs and features on many approved media lists including HP Indigo. Learn more about our PaperTyger Digital products. Now to the subject of this guide, the printing paper.

How to Find the Right Paper

The right brand of printing paper is out there, but it can be difficult knowing where to start. Here are a few areas you need to think about.

Choose Longevity and Durability

The longevity of a print will come down to the printer and paper combination. Because of its unique construction of paper/film/paper, PaperTyger will run on almost any laser, toner or inkjet printer. This ensures your marketing will be printed at the highest quality. One of the significant advantages of PaperTyger products is the ease of printing too. There are no special inks or setups required and no prolonged drying times. Easy, consistent and smooth printing surfaces result in exceptional graphics for your materials.

The durability of a print is down to the paper’s construction. Due to its patented, solvent-free manufacturing process, our PaperTyger speciality product looks, feels and performs like paper with added resistance to tearing, moisture and greasy substances. The compatibility with all the paper enhancing techniques of printing on paper ensures an ultra-professional look, with the added durability of course. Not to forget our bonus of hassle-free finishing and converting performance with papers that can be guillotine cut, die-cut, scored, folded and glued, among other processes. So, marketers, designers and print professionals have a unique choice for a multi-tasking substrate that combines the best of both worlds.

Paper Finish and Weight 

Our laminating method requires no ovens to cure or burn off solvents. It doesn’t use water-based adhesives either. As a result, our laminated papers present a more stable finish. Therefore, our paper offers a cost-effective durable solution and comes in a range of basis weights to suit your application. For example, prints with material for low keepsake such as brochures will likely be discarded quickly so will suit a more modest weight, avoiding unnecessary initial investment from a thicker paper.

PaperTyger products are constructed with uncoated papers that have wet strength for short-term protection against moisture. The inner film allows the durability and moisture barrier of synthetic paper with the look and feel of standard paper.

Please contact one of our paper experts for more information about our laminated materials. We’d be happy to help with your queries as to whether your application is suited!