Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.  

Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.

We live in an era where we have access to more information than ever. With the development of digital maps (including Google, Apple and GPS), you might think that the age of paper maps is over. But there are many reasons paper maps are still relevant in modern times and still in high demand.

As a designer, paper choice is a critical point of consideration in print design. Failing to properly consider what option is best for you can result in an unforgiving and costly error. Read on to discover why PaperTyger paper consistently performs well across all varieties of applications.

There are many types of platforms to advertise, so it can be difficult for businesses to choose where to focus their marketing budget. Many companies opt for the digital route, like paying for Google and Facebook ads. However, this can be costly and difficult to get right. An often-underestimated method is the power of posters.

Printed posters communicate to audiences fast and have tremendous visual power. Let’s look at the effective implementation of printed paper posters in advertising - as well as tips on how to have a strong poster design.

Looking for durable paper material for your mailers and envelopes? With the shortage of synthetic materials, PaperTyger is a cost-effective and durable alternative. If you're searching for a suitable synthetic replacement for your mailers and envelopes, read on to learn why PaperTyger is the solution.

There are seemingly limitless methods for printing, each with distinct advantages that benefit specific printing operations. For instance, we’ve discussed and compared offset printing in the past to other methods, highlighting its strengths in bulk, high-quality prints.

What is Offset Printing?

Offset Printing is one of the most widely used printing techniques. It adds a lot of value to applications by providing high-quality, fast and efficient results. Typically it’s used for mass production including maps, signage, brochures, magazines and packaging (like boxes and cartons).

In our ever-evolving world, we carry many IDs that store personal information in microchips, like passports or credit cards.  

Microchips help us accelerate activities, like buying or registering, by using radio waves to automatically send the necessary information to whoever is scanning. This process uses RFID, or “Radio Frequency Identification.” With just an RFID scanner device, officials at airports or stores can receive the information they require from microchips using radio waves. 

Offset printing is one of the most widely used printing techniques. It adds value to applications by providing high-quality, fast, and efficient results. Since the 1800’s, offset printing has been used for mass production of magazines, leaflets, brochures, cards and labeled packaging (like boxes and cartons). 

What is digital inkjet printing and how does it compare with flexography? PaperTyger explains everything you need to know about both printing presses.

What is Digital Printing Press?