PaperTyger Blog | a Chase Corp Company

You’ve just finished creating your incredible design and now it’s time to print it! As professional designers know all too well, the quality, finish, and type of paper you print on will directly impact how your final design looks.  

Picture this: you just ordered new signage to install in the front window of your business. Upon receiving your new sign, you quickly realize you’ll need a professional to help you install it. Not only is it difficult to align, but it’s also time-consuming and requires expert precision. When your design is delivered, you expect it to be printed to scale in the size you requested, but applying the design can create a whole new host of problems. This task is a whole lot easier and more cost-effective if the packaging has built-in markers for placement or stud locations.  

In the era of technology and social media, many professionals question the necessity of modern-day, physical business cards. While people often connect on platforms like LinkedIn, traditional business cards remain a straightforward way to create an excellent first impression. To this day, they remain a staple in creating a strong business brand. Read on as PaperTyger shares why business cards are still as relevant as ever, with some tips to make them effective. 

A product manual is a type of marketing collateral that lists essential product details, helping
buyers make a purchase decision. These details include product features, descriptions,
specifications, price, color, customer reviews, and more. Essentially, anything that is a relevant
selling point is important to add.

Creating an effective product manual is easy to do and allows potential clients to take a look at your offerings in one centralized location. Building a strong product manual creates the opportunity for you to showcase your offer(s) and clearly list the components of each product you’re selling. A well-built guide provides clients with a streamlined experience with no surprises. A well-designed product catalog is just one of many decisions a business makes when establishing their brand. They may also consider signage and custom packaging.

Most, if not all, brick-and-mortar business owners need physical signage in their places of business. From building evacuation guides to hours of operation, signage is an integral part of an effective office or store. We define signage as the tangible signs or plaques that are adhered to the wall to label rooms and direct people within the building. Signage is also used outdoors to label your office with your branding.

Custom packaging doesn't need to cost a fortune to find success. Cost-effective wrapping paper is an excellent packaging solution for businesses. Let's look at a few reasons why branded paper packaging elevates business marketing.
 
Read on as PaperTyger highlights 3 key benefits of using a wrapping paper design for your products.  

Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.  

Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.

We live in an era where we have access to more information than ever. With the development of digital maps (including Google, Apple and GPS), you might think that the age of paper maps is over. But there are many reasons paper maps are still relevant in modern times and still in high demand.

As a designer, paper choice is a critical point of consideration in print design. Failing to properly consider what option is best for you can result in an unforgiving and costly error. Read on to discover why PaperTyger paper consistently performs well across all varieties of applications.

There are many types of platforms to advertise, so it can be difficult for businesses to choose where to focus their marketing budget. Many companies opt for the digital route, like paying for Google and Facebook ads. However, this can be costly and difficult to get right. An often-underestimated method is the power of posters.

Printed posters communicate to audiences fast and have tremendous visual power. Let’s look at the effective implementation of printed paper posters in advertising - as well as tips on how to have a strong poster design.