PaperTyger Blog | a Chase Corp Company

At first glance, it may seem that paper-based products will eventually become obsolete in the digital age. However, market trends and data indicate that the paper and printing industry is still highly relevant, especially concerning packaging needs. Packaging is used for a wide range of products like envelopes, mailers, and even soap wraps to provide protection during transport and handling. Additionally, product packaging is a vital commodity for most businesses due to its ability to offer efficient product storage for shipping as well as security and tracking. 

You’ve just finished creating your incredible design and now it’s time to print it! As professional designers know all too well, the quality, finish, and type of paper you print on will directly impact how your final design looks.  

Custom packaging doesn't need to cost a fortune to find success. Cost-effective wrapping paper is an excellent packaging solution for businesses. Let's look at a few reasons why branded paper packaging elevates business marketing.
 
Read on as PaperTyger highlights 3 key benefits of using a wrapping paper design for your products.  

Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.  

Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.

There are many types of platforms to advertise, so it can be difficult for businesses to choose where to focus their marketing budget. Many companies opt for the digital route, like paying for Google and Facebook ads. However, this can be costly and difficult to get right. An often-underestimated method is the power of posters.

Printed posters communicate to audiences fast and have tremendous visual power. Let’s look at the effective implementation of printed paper posters in advertising - as well as tips on how to have a strong poster design.