In the era of technology and social media, many professionals question the necessity of modern-day, physical business cards. While people often connect on platforms like LinkedIn, traditional business cards remain a straightforward way to create an excellent first impression. To this day, they remain a staple in creating a strong business brand. Read on as PaperTyger shares why business cards are still as relevant as ever, with some tips to make them effective.
Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.
Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.