Productronica 2011 represented the launch of HumiSeal´s global initiative, which will subsequently be rolled out across the world in 2012 & beyond.

The campaign theme is called What’s inside the machine?

Listen to Keith Waryold, Global Business Unit Director, talk about the new concept here

HumiSeal recognises that today´s electronic products are increasingly being subjected to hostile operating environments as the global demand for miniaturisation and functionality continue to drive evermore complex and smaller devices. We see electronics in everyday items from laptops, phones our cars and so on.

Keeping this equipment working in the field is crucial to protect the reputation of the (end product’s) brand as well as costly field repairs. Reliability is king as end users demand more from technology, the onus is on OEMs and manufacturers to deliver affordable, reliable technology. That is why more and more OEMs turn to HumiSeal to protect their products and improve reliability – they’re growing at 25-30% per year..

HumiSeal are looking to change the common perception of what a conformal coating is (a colourless liquid applied to circuits) and focus more on what it does (deliver exceptional protection against many atmospheric & environmental operating conditions as well as technical challenges such as tin whiskers and dendrites).

The idea being that as end users demand more and more reliability they will make the association with conformal coatings and begin to demand devices that are protected in this way. This is good for the OEM, good for the end user and good for HumiSeal.

What’s inside the machine?...

…HumiSeal is inside the machine reducing field failures and improving reliability around the world.

HumiSeal to showcase new products and service announcements at SMT Nuremberg

Leading manufacturer of conformal coatings solutions, HumiSeal^® has announced that it will use the SMT Hybrid Packaging event in Nuremberg (5th – 7th May 2009) to showcase a number of product and service enhancements. The company has made significant developments in recent months with the extension of its now well established UV40 range as well as the introduction of gel based conformal coating products for use in sensitive areas with connectors and other ‘keep out’ areas. The company has also recently announced over $1 million investment in R&D and compatibility testing facilities and is keen to highlight to visitors to their stand (9-451) the advantages that these announcements can offer as well as details of the recent approval of HumiSeal products by German automotive giant BMW.

The highly successful UV40 product has been expanded to include:

• UV40-HV - A high viscosity version of the standard UV40 product supplied in 55cc syringes for automatic application onto small, high-density, fine line printed circuit boards synonymous in mobile phone and PDA applications where precision selective coating is crucial
• UV40-Solar has been specifically formulated for photovoltaic (PV) applications with enhanced UV stability so that it does not discolour or degrade over time
• UV40-250 is designed to meet the requirements of the demanding automotive industry, primarily for the harsh conditions and extreme thermal cycling to which the coatings are continually exposed. Automotive giant, BMW, has given its approval to this product recognising its unique properties

Other innovations that will be on show in Nuremberg include:

• Information on compatibility testing for customers following a significant $1million investment in its research and development capabilities. The company’s two laboratories based in Taunton, Massachusetts USA and Camberley, Surrey UK will help secure the ongoing development of next generation coating chemistries as well as strengthening the customer support offering.
• Details on the approval of UV40250 and 1C49LV conformal coatings by BMW

David Greenman, managing director for HumiSeal Europe, commented:
“We are going through some challenging times and it is vital that we are able to stay ahead of emerging technologies in this dynamic industry to ensure we can offer our customers a real competitive edge. Our investment in new technology and product research means that we can offer real solutions from across the chemistry spectrum ensuring we continue to supply conformal coatings aligned with modern manufacturing technology and products”.