Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.  

Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.

We live in an era where we have access to more information than ever. With the development of digital maps (including Google, Apple and GPS), you might think that the age of paper maps is over. But there are many reasons paper maps are still relevant in modern times and still in high demand.

As a designer, paper choice is a critical point of consideration in print design. Failing to properly consider what option is best for you can result in an unforgiving and costly error. Read on to discover why PaperTyger paper consistently performs well across all varieties of applications.

There are many types of platforms to advertise, so it can be difficult for businesses to choose where to focus their marketing budget. Many companies opt for the digital route, like paying for Google and Facebook ads. However, this can be costly and difficult to get right. An often-underestimated method is the power of posters.

Printed posters communicate to audiences fast and have tremendous visual power. Let’s look at the effective implementation of printed paper posters in advertising - as well as tips on how to have a strong poster design.

What is digital inkjet printing and how does it compare with flexography? PaperTyger explains everything you need to know about both printing presses.

What is Digital Printing Press?

PaperTyger product F6386 is our latest material approved by the Division of Industrial Compliant for mattress law label production. Our product offers durability comparable to synthetic materials while providing significant advantages using Tonner/Laser printers.

As with any printing papers, PaperTyger printing papers should be allowed to become fully acclimated to pressroom conditions before attempting to use them. PaperTyger papers are manufactured to a relative humidity of 42-50% @ 72°F / 22°C.

As relative humidity is a function of temperature, the first step is to be sure paper reaches the temperature of the pressroom before opening any packages, cartons, or skids. Use this paper conditioning chart as a guideline for how long, e.g. cold paper might need to reach the temperature inside the pressroom.

“Synthetic Papers” are referred to as that because they’re plastic. PaperTyger durable papers, on the other hand, are manufactured with real coated and uncoated papers, providing the toughness of a synthetic sheet with benefits. Discover how they compare.

During these unprecedented times, we’re taking all appropriate precautions to limit our exposure to COVID-19. For essential businesses and services that remain open, it’s imperative to step up safety precautions. This includes sectors such as manufacturing, retail and community services that continue to operate during the active pandemic. It’s their responsibility to ensure employees and customers are politely reminded to follow these safety measures at all times too. This means directional signage and safety markings have now become a necessity.

PaperTyger durable papers perform well with guillotining, slitting, die-cutting, hole punching, drilling, perforating, folding, gluing, bonding, sewing, grommeting, foil stamp or embossing.