PaperTyger Blog | a Chase Corp Company

A product manual is a type of marketing collateral that lists essential product details, helping
buyers make a purchase decision. These details include product features, descriptions,
specifications, price, color, customer reviews, and more. Essentially, anything that is a relevant
selling point is important to add.

Creating an effective product manual is easy to do and allows potential clients to take a look at your offerings in one centralized location. Building a strong product manual creates the opportunity for you to showcase your offer(s) and clearly list the components of each product you’re selling. A well-built guide provides clients with a streamlined experience with no surprises. A well-designed product catalog is just one of many decisions a business makes when establishing their brand. They may also consider signage and custom packaging.

Before we discuss branding, we must first identify what exactly a brand is.
A “brand” is a type of product manufactured by a particular company under a particular name. In other words, your company’s brand is central to how your business turns a profit.  

Branding design is the way consumers will visually recognize your business. It is a primary component of building your brand and sets the foundation of your business’ marketing strategies. Having an excellent branding design will give you the traction you need to start building recognition.

As a designer, paper choice is a critical point of consideration in print design. Failing to properly consider what option is best for you can result in an unforgiving and costly error. Read on to discover why PaperTyger paper consistently performs well across all varieties of applications.

There are many types of platforms to advertise, so it can be difficult for businesses to choose where to focus their marketing budget. Many companies opt for the digital route, like paying for Google and Facebook ads. However, this can be costly and difficult to get right. An often-underestimated method is the power of posters.

Printed posters communicate to audiences fast and have tremendous visual power. Let’s look at the effective implementation of printed paper posters in advertising - as well as tips on how to have a strong poster design.

Offset printing is one of the most widely used printing techniques. It adds value to applications by providing high-quality, fast, and efficient results. Since the 1800’s, offset printing has been used for mass production of magazines, leaflets, brochures, cards and labeled packaging (like boxes and cartons). 

Screen printing and Digital printing are both types of popular printing methods. Which one you use for your application will depend on how you want your design to look, as both methods have different finishes, as well as other factors including the number of prints you desire.

Soap wraps are a very affordable way of branding your products whilst keeping them protected from knocks and bruises. You can use your soap wrap designs to reflect the soap's ingredients and to emphasize the natural elements and fragrances - if the material you use is of high quality, of course! 

PaperTyger is being successfully used as the outer wrap of boutique soaps at major retail department stores, hotels, and spas. Our soap wrapping paper is made of high-quality, technologically advanced laminated papers, with a focus on cost-consciousness. Manufactured by a patented, solvent-free laminating process, all our PaperTyger materials are designed to be durable.

PaperTyger is a paper/film/paper laminate that offers comparable durability to synthetics and a high-quality print surface with no special inks or setups required. The patented solvent-free laminating process delivers the toughness of a synthetic sheet with the benefit of a coated printing surface. The high white papers can produce vivid images for graphics and sharp definition, making it a versatile media for a diverse range of applications including durable envelopes and insertable mailers.

Benefits of using PaperTyger for Envelopes and Mailers:

We highlight the key benefits of PaperTyger paper, proving why our durable products are in high demand for a diverse range of applications.

Chase Corporation, the leading manufacturer of protective materials, including PaperTyger high-quality paper products, in partnership with GPA, the experts in providing global industry and product intelligence to the Digital, Offset and Flexo communities, have aligned to bring a focused, revitalized offering of PaperTyger solutions to better meet the needs of digital press owners:

“PaperTyger customers now have the option to purchase Standard PaperTyger in Digital sheet sizes in either cartons or skids and may also utilize our custom digital converting to order a special size of any of our digital papers to meet the needs of the digital printer,” said Mark Weibel, National Sales Manager, PaperTyger